Crowd funding is an internet based way to engage with your fans, build awareness for projects and ultimately raise money to bring those projects to life. By using platforms like Indiegogo, you can bring your campaign to life in such a way that you can deliver your campaign, even if you can't raise your total goal.
Crowdfunding gained serious acceptance in the online world around 2006, and last year, it raised over six billion dollars in funding for an endless variety of products and projects. So what's crowdfunding? Basically, it's when you raise funds from people all over the world.
Around 450 crowdfunding projects are listed every day around the world; these projects include many small businesses who use the process to generate sales for new products.
Above is a great clip from Indiegogo debunking the myths of crowdfunding.
For all of your crowdfunding needs, feel free to talk to the Gravis Insights Australia team about how to get it done!