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Gravis Marketing

Telephone Town Halls

Transform Phone Calls into Engaging, Educational and Interactive Events

The town hall meeting has been a political home run for candidates on both sides of the political landscape for hundreds of years. However, the use of telephone marketing within a political campaign has also shown to be effective as well by creating telephone town hall meetings.

As such, it stands to reason that infusing both the personal connection of a town hall meeting with the advanced communications technology that exists with telephone voter marketing would provide a campaign a powerful weapon in which to truly engage, educate and interact with potential voters.

With Gravis Insights Australia's Telephone Town Halls, you will experience live interaction with thousands, potentially millions of people while receiving instant feedback. Our telephone town halls are designed to help you reinforce your message by integrating a telephone town hall with your direct mail, phone list, and other media. The more media channels your message is communicated through, the higher your chances of making your point.

The Benefits of the Gravis Telephone Town Hall:

  • Pre-screen your audience
  • Field last-minute questions from undecided voters – even the night before an election.
  • Real-time polling and real-time participant data reporting
  • Customized phone messages to your target audience, allowing them to join your live conference
  • Question screening, live polling and real-time reporting with data that is saved to your account.
  • It saves you overhead costs and time – you don’t have to find a location and prepare for a large number of people.
  • You can have millions participants listening in to your message without distractions.
  • …and much more.

Gravis Provides Moderators and Screeners for your Telephone Town Hall

Gravis Insights Australia works with political consultants, campaigns and public affairs organisations. Telephone town halls are used by campaigns ranging from school board to president. Telephone town halls are being used by campaigns and public affairs organisations throughout the world.

Members of Parliament have used telephone town halls for years to connect with constituents. Now the strategy is rapidly gaining traction with a wide variety of other groups.

  • Labor unions and consumer advocate groups use them to connect with the membership.
  • Non-Profit Organisations use them to connect with donors, volunteers, staffers, partners and like-minded organisations.
  • Local political campaigns use them to connect with their local voting segment to streamline costs and save their voters time.
  • Local Councils use them to inform tax payers, residents and local business owners of events occurring within the cities they live and work.
  • Sport teams use them to connect with season ticket holders.

Social CRM

Social CRM is a relatively new business strategy that claims to improve the customer satisfaction with the company that embraces it, and the profitability of that company as well. These are two advantages that any business would strive to achieve. The title of the article begs the question: What is Social CRM? The most obvious starting point, when beginning to explain this business strategy, is to define the two individual elements of the phrasing of the strategy: social, and CRM,

CRM stands for Customer Relationship Management, except in French GRC –gestion de la relation clients. It is a business strategy that began as a philosophy that concentrated solely on improving all of the interactions between a business and each of their customers. It is a strategy that influences every department of a company, making it more streamline and creating a better experience for both the employees using the system and the customers interacting with the system, either via the website of the company or by talking to one of the employees of the company.

When used alongside CRM, ‘Social’ stands for the various platforms of social media, such as Facebook, Twitter, and some popular blog websites. These websites have really grown in popularity over recent years, and the combination of this popularity and the business expertise of CRM is one that is veritably successful.

To ensure one makes the best of social CRM they must be prepared to fully embrace it, and work with it treating it as a tool, and not the answer to all of the company’s problems to achieve the best results. CRM has been proven to work for a number of different companies that range from the very small and the large. Because of what CRM teaches improving the interaction between company and customer it is a necessity for every company.

The popularity and common usage of social media platforms, as stated, make it a perfect place for a company to reach out to customers. These are some of the reasons why, and one has to admit that they make quite a convincing argument when grouped together:

Social media is the cheapest way in which to speak to a customer. In some cases social media is even completely free of charge. This can only increase the profit of a company. This alone would not be enough for social CRM to be a beneficial addition. It must improve the customer service as well as saving the company money.

And it does improve the customer service. It offers the customer an alternative to the test of patience that is sometimes so true with the call centre experience, and it offers an alternative to the uncertainty of sending and then waiting for an email too. An interaction over a social media platform is more immediate than any other.

Marketing is improved. Businesses can gather important information regarding their customers and their potential customers. This involves learning how customers prefer to be addressed, realizing the amount of sales pressure a company should exert on a customer, and discovering which customers are more likely to purchase an item.

Email and Text Messaging Services

Did you know that it is estimated that nearly 75% of all registered voters now consider smart phones and tablets as their primary sources of communication. As such, many of today’s most successful campaigns are actively searching for affordable ways to integrate this fact into sharing their political message with potential voters.

This is where the digital marketing experts at Gravis Insights Australia take over to provide an affordable and highly customize solution for political email services and text messaging services.

The political email marketing services and text message services powered by Gravis Marketing are easy to use and affordable tools that any political campaign can use to reach their targeted voting segment. However, what is not commonly known is that political email marketing and text messaging services allow you to expand your political marketing dollar by connecting with a younger, non-traditional voter.

It has been argued that President Barack Obama won the 2008 & 2012 General Election through his campaigns activation of this type of political campaign marketing – which brought younger, non-traditional votes to the table.

With the political text messaging and email messaging programs offered by Gravis Insights Australia, your campaign can accomplish several key marketing goals including:

  1. Broadcast your outreach to a wider voting audience and perform valuable polling and market research.
  2. Send simple automated polls through Smartphone texts, which voters can respond to with a quick push of a button.
  3. Keep voters updated on campaign events, initiatives and results.
  4. Connect with votes on a personal basis and capture technically savvy voters that never pay attention to printed materials.

Today’s voter is savvy – and the campaigns that roll with technology and infuse all aspects of communication into their voter targeting efforts are the ones that often achieve success. Contact our team today to learn about our email marketing and text messaging services.

 

GIA rules for robocalls (updated)

As tech advances in politics come into the mainstream, there are more and more debates about what works and what doesn't. At GIA, we believe that despite what some campaigns see as 'push back' on robocalls, robocalls are a part of the campaign repertoire when used properly and in the context of a good overall campaign plan. 

We have seen this work to devastating effects in terms of positive campaigning to boost a candidates name ID and/or promotion of an issue. We have also seen these used to devastating effect in a negative context going back to elections as early as 2009. 

In 2017 in Queensland, we saw robocalls from movements such as Cherish Life, people get their first ever robocall from Pauline Hanson and their first ever robocall from Bob Katter. After this, we have gone through our original 'robocall' rules concept and updated them with what we have learned. 

Therefore, here are our GIA top 10 tips for robocalls:

1. Verify legality. Check to make sure the area(s) you will be targeting allow automated calls. Find out about any rules and regulations you’ll need to follow. This means making sure that the calls are authorised. 

2. Inspire and inform. Be inspiring and fact-based in your message.

3. Be concise. Keep messages relatively brief — between 30 and 45 seconds is ideal.

4. Thank your constituents. Be upbeat, positive and express gratitude for voter support in your message.

5. Call early in the cycle. Dont wait until the final run in to start robocalling. Call through out the cycle in order to maximise impact.  (The exception to this would be if you need to respond to recent direct attacks or must address an issue immediately.

6. Call selectively. Use focused, deliberate and selective calling — do not bombard constituents with multiple similar messages in a short period of time. For parties planning the seats to robocall into, be judicious as to which seats get which format of robocall (leader, candidate, outside notable or combination).

7. Call during weekdays. Send robocall messages during the day. Strive to leave the messages on voicemail; about 70% residents are not home during the day, and you’ll be able to deliver your complete message. You’ll avoid interrupting the voter and they can listen to your message at their convenience. Furthermore, we need to remember that ACMA and the Do Not Call Register has specific times that calls are allowed in.

8. Real phone numbers. Use a real phone number associated with your campaign for your calls; caller ID numbers that look false will likely not be taken seriously. Remember that if the candidates phone number is going to be used, don't answer the phone back during the calls being run - those calls will be the 'kick back' mentioned above. Use virtual numbers to house robocalls where possible. It also means that the 'kick back' can be more easily screened and any supportive responses can be more easily followed up by the candidate.

9. Plan ahead. Don’t wait until the last minute; plan and strategize your call scripts carefully. The ideal planning cycle for a robo call is about a week to 10 days, so set aside at least that amount of time for each message. Planning also means that you can decide whether or not to use the voice of the candidate, the voice of the leader of the party or the voice of an 'outside notable'

10. Pace yourself. When you start your calls, use a pace that is steady and also compliant with the local capacity for the area.

Gravis Festival Checklist 2018

While our team is well known for the work it does in the political field, there are many of the tools the team uses in politics that can be used for your event or festival in order to professionalise it, promote it and ensure that you get the upswing in interest in your event that you are looking for. 

These tools bring together all of our skills from phone services through to the printing of merchandise all the way to the writing together of grant applications. 

So as we head into the Christmas season, we have decided to publish a checklist for all of the festivals and event organisers can start to think about where they need help/take action and know that our team is here to help. 

  • Printing of merchandise: Whether this is pull up banners, marquees for stalls at your event or festival shirts for your volunteers. No matter what you need, we are here. For more information please click here to see our Gravis Merchandise web portal.
  • Digital presence: Whether it's your event website, social media platform or the both. Our Gravis Marketing team is here to build you what you need on the budget that suits your event. For more information click here.
  • Communications: We have seen many events use community SMS alerts or robocalls to drive awareness of events to the surrounding community. We have great phone lists and can ensure that your event gets the most connections with the community they are placed in. For more information on these services click here.

If you have any questions or have anything else that you want to ask our team about; please feel free to contact us and our team will be in touch

 

NZ South Island Opportunities

New Zealand is full of different resources. New Zealand has some beautiful cities with various types of resources. One of the best cities is South Island. This city is a real attraction for the tourists. In every year, this city receives a lot of tourists from different countries. There are so many sectors which can be developed for the tourists. Geographically this is a perfect place to invest in various sectors. If you are looking for some areas of New Zealand, you should spend in this city. Here I am sharing some of the areas where you can invest without any doubt. You will receive a good ROI for sure.


Tourist Attractions
Tourism sector of South Island is the best way to start investing. There are so many places where every year people come to visit some amazing landscapes. You can invest on the resorts. Some of the resorts are developing newly, and they needed money. You can contact them to know if there is any chance to spend. Most of the resort will give you a particular percentage of the amount of your invested money. Famous tourist attractions of South Island are sightseeing, adventure tourism, such as glacier climbing and Bungee jumping, tramping (hiking), kayaking, and camping. In every section, there is a good chance to invest. In the areas of these tourist attractions, you can invest in the bars, hotels, sports shops, souvenir shops, etc.


Transport
As a tourist city, South Island is also a good place to invest in the transportation. You can spend your money to bring some updated transport system. The South Island has a State Highway network of 4,921 km which is quite large. You could contact the local transport companies if they needed any investment. But if you want to invest for the new transports, you need to get the permit from the authority. For this, you can contact with some legal advisors to know about the rules of transport business.


Real Estate
Real State is another attractive sector for the new investment. There are so many companies in New Zealand. For real estate properties. You can find out some amazing places where you can purchase some land or apartments. You can build resorts for the tourists on your lands. If you are a foreigner and want to invest in the real estate sector, you need to fulfil some requirement at first. If you find the work complex, you can contact the local lawyers to make it easy.


Restaurant Business
The restaurant is always a good business for high ROI. You can invest for the new restaurants in South Island. You can set up a new restaurant in the tourist spots. You can contact with the landowners for setting up a new restaurant. Though there are already some popular restaurants in there, if you can bring some unique items, you can expect a good return on your investment.
 

Gravis Digital Command Centre

What is the best place to run a campaign for the targeted buyers? The social media, right? Here you can target based on different strings for the maximum ROI. The only thing you need to know who is your potential customer. When you are running a social media ad campaign, you need to scale the investment in every step. Without a proper monitoring, you can’t expect the profit from a product campaign. 

Without the Gravis Digital Command Centre (GDCC) you will not only be missing the tracking capacity but also the resources to engage in the other elements that make a digital campaign a success.

The GDCC is a development from Gravis Insights Australia (GIA) in partnership with our IT partners Knowledge Partner Professionals (KPP) to deliver our clients the 21st century digital 'listening' technology to analyse the sentiments users and the public feel towards their brands. 

Like the other metrics of the audience, social media behaviour is also an important factor for a successful online business. The best part of social media is, you can know the public sentiment and where your audience is going and engaging. 

This solution starts to collect the data how much people are talking about your brand. Is there a lot of praise about your brand or there are some negative comments about your brand. If there are any negative comments, the solutions checks the sentiment and allows for response strategies to overall themes but also alerts the dashboard that there is a response strategy that is required. It is true that you can’t make happy all your audience, but interacting with them will send a positive message to them that you care about them.

This solution acts as a 'command centre' for the entity using it to deliver the following tools to further their brand:

In providing a single view of all conversations relative to electoral issues, candidates, poll stations, voting and political scenarios, enabling them to turn this data into actionable insights

  • Track conversation to find mentions of the brand, products or issues being raised by the public about the brand or products. 
  • With social media command centres, each individual module offers a snippet of valuable data related to the product or business throughout the lifecycle of a campaign; whether that be political, corporate or charitable in nature.
  • Rapid response: Allows for rumours to be quashed, issues to be fixed and status updates to be dealt with in real time. Also allows for the counter attack to be delivered when under attack from Opposition brands.

With the digital space determining the future of brands and being the base to kick-start new ones and instant voter/consumer communication, now mainstream. This is a solution that no business can live without.

Influencer marketing is a form of responsive marketing in which focus is placed on specific key individuals (or types of individual), rather than the target market as a whole. We identify individuals that have influence over potential buyers or supporters, and orient our marketing activities around these influencers. 

For the full information deck see the slides below.

Pricing is tailored to your company's needs. We, however, structure these for a long term working relationship.

For more information about how this solution can work for you, click here

Gravis Digital Command Centre

Gravis Predictive Dialing Solution

The hosted predictive dialer is predictive dialing software, enabling call centers or political campaign volunteers to reach up to 300% more callers.  The  predictive dialing system uses a computer-based algorithm that automatically dials your telephone numbers and then connects those live answered calls to your available representatives.

Instead of using a traditional hand-dialed phone, the only hardware needed for the Gravis hosted dialer. The software screens out those unwanted calls such as answering machines and unanswered calls so productivity increases dramatically and your volunteers/agents are able to reach more people and deliver your message with more precision.

Gravis can also provide you with an easy to use laptop with the hosted VOIP dialer software and headphones as a turnkey solution.

  • Speak up to 300% more people using the hosted predictive dialer.
  • No dialing, no busy signals, no answering or fax machines.
  • Hosted predictive dialer has fast and easy setup with no special hardware needed.  Only a headset, a computer and internet connection is needed.
  • Unlimited calling. No need to purchase extra minutes
  • Manage your lists efficiently
  • Hosted predictive dialer is perfect for large numbers of phone calls, surveys, fundraising, etc.
  • Hosted Outbound dialer eliminates the need to purchase expensive phone systems.
  • Custom dispositions to fit YOUR needs
  • Hosted predictive dialer collect information, such as emails, surveys results and polling data, with easy downloads.
  • Receive inbound calls on the Gravis Hosted Predictive Dialer

The Gravis Phone can be used for:

  • Political Campaigns
  • Fundraising
  • Telemarketing
  • Get Out the Vote
  • Lead generation, business to business sales, appointment scheduling, collecting payments
  • Marketing Research/Polling
  • Charities: RSVP for special events and fundraising
  • Schools and School Districts:  Alerts for closings and emergency notifications, PTA events
  • Service Desks and Customer Service
  • Appointment Reminders
  • Businesses or campaigns which you make many outbound calls  
  • Collections