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robocall

GIA rules for robocalls (updated)

As tech advances in politics come into the mainstream, there are more and more debates about what works and what doesn't. At GIA, we believe that despite what some campaigns see as 'push back' on robocalls, robocalls are a part of the campaign repertoire when used properly and in the context of a good overall campaign plan. 

We have seen this work to devastating effects in terms of positive campaigning to boost a candidates name ID and/or promotion of an issue. We have also seen these used to devastating effect in a negative context going back to elections as early as 2009. 

In 2017 in Queensland, we saw robocalls from movements such as Cherish Life, people get their first ever robocall from Pauline Hanson and their first ever robocall from Bob Katter. After this, we have gone through our original 'robocall' rules concept and updated them with what we have learned. 

Therefore, here are our GIA top 10 tips for robocalls:

1. Verify legality. Check to make sure the area(s) you will be targeting allow automated calls. Find out about any rules and regulations you’ll need to follow. This means making sure that the calls are authorised. 

2. Inspire and inform. Be inspiring and fact-based in your message.

3. Be concise. Keep messages relatively brief — between 30 and 45 seconds is ideal.

4. Thank your constituents. Be upbeat, positive and express gratitude for voter support in your message.

5. Call early in the cycle. Dont wait until the final run in to start robocalling. Call through out the cycle in order to maximise impact.  (The exception to this would be if you need to respond to recent direct attacks or must address an issue immediately.

6. Call selectively. Use focused, deliberate and selective calling — do not bombard constituents with multiple similar messages in a short period of time. For parties planning the seats to robocall into, be judicious as to which seats get which format of robocall (leader, candidate, outside notable or combination).

7. Call during weekdays. Send robocall messages during the day. Strive to leave the messages on voicemail; about 70% residents are not home during the day, and you’ll be able to deliver your complete message. You’ll avoid interrupting the voter and they can listen to your message at their convenience. Furthermore, we need to remember that ACMA and the Do Not Call Register has specific times that calls are allowed in.

8. Real phone numbers. Use a real phone number associated with your campaign for your calls; caller ID numbers that look false will likely not be taken seriously. Remember that if the candidates phone number is going to be used, don't answer the phone back during the calls being run - those calls will be the 'kick back' mentioned above. Use virtual numbers to house robocalls where possible. It also means that the 'kick back' can be more easily screened and any supportive responses can be more easily followed up by the candidate.

9. Plan ahead. Don’t wait until the last minute; plan and strategize your call scripts carefully. The ideal planning cycle for a robo call is about a week to 10 days, so set aside at least that amount of time for each message. Planning also means that you can decide whether or not to use the voice of the candidate, the voice of the leader of the party or the voice of an 'outside notable'

10. Pace yourself. When you start your calls, use a pace that is steady and also compliant with the local capacity for the area.

Gravis Festival Checklist 2018

While our team is well known for the work it does in the political field, there are many of the tools the team uses in politics that can be used for your event or festival in order to professionalise it, promote it and ensure that you get the upswing in interest in your event that you are looking for. 

These tools bring together all of our skills from phone services through to the printing of merchandise all the way to the writing together of grant applications. 

So as we head into the Christmas season, we have decided to publish a checklist for all of the festivals and event organisers can start to think about where they need help/take action and know that our team is here to help. 

  • Printing of merchandise: Whether this is pull up banners, marquees for stalls at your event or festival shirts for your volunteers. No matter what you need, we are here. For more information please click here to see our Gravis Merchandise web portal.
  • Digital presence: Whether it's your event website, social media platform or the both. Our Gravis Marketing team is here to build you what you need on the budget that suits your event. For more information click here.
  • Communications: We have seen many events use community SMS alerts or robocalls to drive awareness of events to the surrounding community. We have great phone lists and can ensure that your event gets the most connections with the community they are placed in. For more information on these services click here.

If you have any questions or have anything else that you want to ask our team about; please feel free to contact us and our team will be in touch

 

Call Blasting

Connecting with potential voters, customers and clients is always much more effective when you use phone blast services. In general, people become more at ease and trusting when there is a one-on-one connection. This is why Gravis Marketing offers targeted phone blast services that permit political campaigns, businesses, non-profit organizations and community groups to capture accurate data during their voice activated marketing efforts.

Gravis Marketing has pioneered the marketing industry in recent years with technical advancements that provide campaigns with effective tools, such as call blasting, and software to better reach their intended audience. However, as branding and public relations experts, we also comprehend the benefit of personal connection – which is why we’ve developed a voice broadcasting service that can be customized to enhance your marketing and research efforts.

Call Blasting with Gravis Marketing provides a political campaign, business, non-profit or any organization with several benefits including:

  • Effectively connect with your target on a personal level with a phone blast.
  • Affordably streamline your target marketing efforts with a voice phone blast.
  • Provides you with complete control to customize your message to evolving changes in the political, economic or social landscape.
  • Reaches both International and Domestic Audiences.
  • Integrates Gravis Marketing phone blast services to maximize your returns, convert leads into sales and capture accurate marketing data.

Gravis Marketing offers our clients a voice broadcasting call blasting platform designed to handle thousands of calls. We use voice-over-Internet protocol (VoIP), which means your survey, poll, political campaign, or non-profit program can make more meaningful contacts in less time AND achieve greater results.

Personalize Options for Live Callers or Answering Machines.

People do NOT like cookie cutter messages. It’s even worse when your voice recording is stale, generic and non-interactive. This is why Gravis Insights Australia offers you the luxury of customizing personalized voice messaging for either live caller interaction or answering machines. When the call receiver answers their phone, they have the option to ‘Press 1″ for more information. This activates the multiple voice recording options. When a caller does not answer, the default answering machine recording is then activated.

  • Issue alerts, notifications and voter reminder messages.
  • Contact political or non-profit supports about upcoming fundraisers using a phone blast.
  • Raise awareness about political or social issues.
  • Reach ANY sized group inexpensively and more efficiently.

Manual dialing is expensive, labor intensive and time consuming. Our customized phone blasting services which can be easily activated through use of Gravis Insights Australia’s robocall service will accelerate your campaign connection programs forward to levels of success you expect to achieve. Contact our team today to learn more about the Gravis Insights Australia’s Voice Broadcasting call blasting services today.