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voter tracking

Social CRM

Social CRM is a relatively new business strategy that claims to improve the customer satisfaction with the company that embraces it, and the profitability of that company as well. These are two advantages that any business would strive to achieve. The title of the article begs the question: What is Social CRM? The most obvious starting point, when beginning to explain this business strategy, is to define the two individual elements of the phrasing of the strategy: social, and CRM,

CRM stands for Customer Relationship Management, except in French GRC –gestion de la relation clients. It is a business strategy that began as a philosophy that concentrated solely on improving all of the interactions between a business and each of their customers. It is a strategy that influences every department of a company, making it more streamline and creating a better experience for both the employees using the system and the customers interacting with the system, either via the website of the company or by talking to one of the employees of the company.

When used alongside CRM, ‘Social’ stands for the various platforms of social media, such as Facebook, Twitter, and some popular blog websites. These websites have really grown in popularity over recent years, and the combination of this popularity and the business expertise of CRM is one that is veritably successful.

To ensure one makes the best of social CRM they must be prepared to fully embrace it, and work with it treating it as a tool, and not the answer to all of the company’s problems to achieve the best results. CRM has been proven to work for a number of different companies that range from the very small and the large. Because of what CRM teaches improving the interaction between company and customer it is a necessity for every company.

The popularity and common usage of social media platforms, as stated, make it a perfect place for a company to reach out to customers. These are some of the reasons why, and one has to admit that they make quite a convincing argument when grouped together:

Social media is the cheapest way in which to speak to a customer. In some cases social media is even completely free of charge. This can only increase the profit of a company. This alone would not be enough for social CRM to be a beneficial addition. It must improve the customer service as well as saving the company money.

And it does improve the customer service. It offers the customer an alternative to the test of patience that is sometimes so true with the call centre experience, and it offers an alternative to the uncertainty of sending and then waiting for an email too. An interaction over a social media platform is more immediate than any other.

Marketing is improved. Businesses can gather important information regarding their customers and their potential customers. This involves learning how customers prefer to be addressed, realizing the amount of sales pressure a company should exert on a customer, and discovering which customers are more likely to purchase an item.

Gravis Digital Command Centre

What is the best place to run a campaign for the targeted buyers? The social media, right? Here you can target based on different strings for the maximum ROI. The only thing you need to know who is your potential customer. When you are running a social media ad campaign, you need to scale the investment in every step. Without a proper monitoring, you can’t expect the profit from a product campaign. 

Without the Gravis Digital Command Centre (GDCC) you will not only be missing the tracking capacity but also the resources to engage in the other elements that make a digital campaign a success.

The GDCC is a development from Gravis Insights Australia (GIA) in partnership with our IT partners Knowledge Partner Professionals (KPP) to deliver our clients the 21st century digital 'listening' technology to analyse the sentiments users and the public feel towards their brands. 

Like the other metrics of the audience, social media behaviour is also an important factor for a successful online business. The best part of social media is, you can know the public sentiment and where your audience is going and engaging. 

This solution starts to collect the data how much people are talking about your brand. Is there a lot of praise about your brand or there are some negative comments about your brand. If there are any negative comments, the solutions checks the sentiment and allows for response strategies to overall themes but also alerts the dashboard that there is a response strategy that is required. It is true that you can’t make happy all your audience, but interacting with them will send a positive message to them that you care about them.

This solution acts as a 'command centre' for the entity using it to deliver the following tools to further their brand:

In providing a single view of all conversations relative to electoral issues, candidates, poll stations, voting and political scenarios, enabling them to turn this data into actionable insights

  • Track conversation to find mentions of the brand, products or issues being raised by the public about the brand or products. 
  • With social media command centres, each individual module offers a snippet of valuable data related to the product or business throughout the lifecycle of a campaign; whether that be political, corporate or charitable in nature.
  • Rapid response: Allows for rumours to be quashed, issues to be fixed and status updates to be dealt with in real time. Also allows for the counter attack to be delivered when under attack from Opposition brands.

With the digital space determining the future of brands and being the base to kick-start new ones and instant voter/consumer communication, now mainstream. This is a solution that no business can live without.

Influencer marketing is a form of responsive marketing in which focus is placed on specific key individuals (or types of individual), rather than the target market as a whole. We identify individuals that have influence over potential buyers or supporters, and orient our marketing activities around these influencers. 

For the full information deck see the slides below.

Pricing is tailored to your company's needs. We, however, structure these for a long term working relationship.

For more information about how this solution can work for you, click here

Gravis Digital Command Centre